Based in South Korea, Soo Beauty is a beauty YouTuber with a rapidly growing subscriber base of 378k. With a focus on promoting content that looks after your skin, mind and body in the healthiest way, Soo creates engaging content that resonates with her audience.

Working with Don’t Be Jealous Studio as their Junior Designer, I had the privilege of contributing to the development of eye-catching thumbnails and graphics for her channel. Embracing Soo's vibrant personality and fun-loving approach, I made sure that her designs reflected her energetic and dynamic style.

From incorporating nostalgic 90s elements to experimenting with playful layering and funky 3D lettering, I wanted to capture the essence of Soo's brand while staying attuned to ever-changing design trends. My goal is to elevate her visual identity and enhance the viewer experience, ensuring that each design element resonates with her audience and leaves a lasting impression.