“Building strong relationships with key stakeholders by providing quality services through mindful innovations.”

When Zach approached me with the aspiration to create his personal brand as a financial consultant, the importance of trust and reliability was the biggest thing that stood out. Understanding the need of fostering client relationships, our initial focus centered on establishing a foundational brand identity before venturing into additional deliverables.

Employing clean typography and minimalist graphics, I wanted to highlight Zach's core values of honesty, integrity, and humility. The resulting brand identity ended up communicating a message of accessibility and transparency to ensure a seamless and authentic initial interaction with his clientele.

Tailored to resonate primarily with individuals aged 25-40, the branding strategy was to meld timeless elements with a touch of contemporary flair, bridging tradition with modernity to captivate the target audience effectively.